Pizza Hut has launched the new BOOK IT!® app as part of its refreshed "Summer of Stories™" reading program, allowing parents to set and track reading goals for children in Pre-K through 6th grade. Kids who meet their monthly goals in June, July, and August can earn a free Personal Pan Pizza® each month as a reward. (Image: Pizza Hut)
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GLOThis summer, Pizza Hut is giving its long-running BOOK IT!® reading initiative a tech-savvy upgrade. Starting June 1, young readers can dive into the revamped “BOOK IT! Summer of Stories™” program, where reading books leads to free Personal Pan Pizzas® — and now, it’s all trackable through the brand-new BOOK IT! app, available now on all major app platforms.
For the first time in its 40-year history, BOOK IT! goes digital. The newly launched app helps parents and caregivers keep their children motivated to read during summer break — a time when many kids risk falling behind due to the “Summer Slide,” a term for the seasonal drop in reading proficiency. Research shows this loss can add up to two full years of missed learning by middle school.*
The BOOK IT! app lets parents set personalized reading goals for their kids from Pre-K to 6th grade, monitor their progress, and reward achievements — all from their phone. Children who meet their monthly reading targets in June, July, and August can earn one free Personal Pan Pizza® each month.
“Since 1984, BOOK IT! has helped millions of kids fall in love with reading,” said Lucila Cuello, Chief People and Culture Officer at Pizza Hut U.S. “With the launch of our new app, we’re making it even easier for families to stay engaged, encourage literacy, and create fun, pizza-filled memories all summer long.”
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Image: Pizza Hut
To join the program, families can download the BOOK IT! app, set their child’s June goal by June 1, and start logging reading progress right away. Each story read brings kids one step closer to pizza — and a lifelong passion for books.
For full details or to sign up, visit www.bookitprogram.com. To keep up with the latest from Pizza Hut, head to www.pizzahut.com or follow them on Facebook, X, Instagram, TikTok, and YouTube.
About Pizza Hut®
Founded in 1958 in Wichita, Kansas, Pizza Hut — part of Yum! Brands, Inc. (NYSE: YUM) — is a global leader in the pizza industry, with nearly 20,000 locations in over 110 countries. Known for culinary innovations like the Original® Pan and Stuffed Crust pizzas, Pizza Hut was also the first to offer online food ordering in 1994. Today, more than half of its global transactions are digital. Through initiatives like Hut Rewards® and its equity and sustainability efforts, Pizza Hut continues to drive progress in customer experience, community support, and environmental impact.
About BOOK IT!®
Launched in 1984, BOOK IT!® is one of the longest-running corporate literacy programs in the U.S., encouraging Pre-K through 6th grade students to reach reading milestones with a fun, pizza-based incentive. Over 70 million children have participated in the program, and more than 1.5 billion Personal Pan Pizzas® have been awarded to young readers. With the new app, BOOK IT! brings its legacy into the digital age, helping families set reading goals and celebrate achievements from home.
SOURCE Pizza Hut
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