The Complete Masterclass™ started today in London covering the latest trends in loyalty, such as emotional connection, experiential design, gamification, use of technology for loyalty, subscription-based programs, and more. The course will run 3 days. GLO is a partner of the event.
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GLOPhilip Shelper and Hunter Murrey (Loyalty & Reward Co.) and Tom Peace (The Loyalty People) started Day 1 of “Loyalty Programs: The Complete Masterclass”.
30+ loyalty, CX and CRM practitioners from retail, telecoms, F&B, consulting and loyalty solutions gathered in London for 2,5 days of loyalty training course.
The course is based on recently published Philip Shelper’s book “Loyalty Programs: The Complete Guide” 2nd edition availiable on Amazon.com.
The course covers:
- Module 1: Introduction to loyalty programs
- Module 2: Psychology, biases and heuristics
- Module 3: Rewards, program designs and gamification
- Module 4: Member personal data Module 5: Loyalty technology and program innovation
- Module 6: Loyalty marketing and lifecycle management
- Module 7: Loyalty program commercial modelling
- Module 8: Fraud risks, and the future of loyalty Special guests from across the loyalty industry will also participate to present specialised content.
The course will cover:
- The history of loyalty programs
- Loyalty psychology and academic reviews
- 27 loyalty program design frameworks
- Data and lifecycle marketing strategies to drive personalisation
- Technology, gamification and future loyalty trends
- Commercial modelling, and security and fraud risks
Source: GLO.
