Viking has been named the Official Cruise Line of the PGA TOUR and PGA TOUR Champions in a new marketing partnership running through 2030. The collaboration will focus on global brand awareness across PGA TOUR platforms, aligning Viking’s destination-focused, culturally enriching travel experiences with the shared interests of golf fans and travellers worldwide. (Image: PGA)
GLO09 January 2026
Viking and the PGA TOUR have announced a new multi-year marketing partnership that appoints Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. The agreement is set to run through 2030.
The collaboration will focus on elevating Viking’s brand visibility through integrated media and digital activations across PGA TOUR platforms, connecting the cruise line with golf fans worldwide.
Richard Marnell, Executive Vice President of Marketing at Viking, said the partnership reflects shared interests among Viking guests, many of whom value both travel and golf. He added that aligning with the PGA TOUR complements Viking’s ongoing commitment to supporting cultural experiences and high-quality events.
Founded in 1997 with a mission to deliver destination-led, culturally immersive travel, Viking has grown into a global leader in experiential cruising. Today, the company operates a fleet of more than 100 ships, sailing across 21 rivers, five oceans and all seven continents.
Dan Glod, Executive Vice President of Corporate Partnerships at the PGA TOUR, welcomed Viking to the TOUR’s partner portfolio, describing the brand as a globally respected leader known for delivering meaningful and memorable travel experiences that resonate with both players and fans.
Viking has a strong track record of supporting cultural institutions and events, with partnerships that include the Los Angeles Philharmonic, the British Museum and the Metropolitan Opera. Most recently, the company also entered into a long-term sponsorship with the Norwegian Football Federation, becoming the main partner of the national team academy and Norway’s youth national teams.
Source: PGA / GLO
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