Pets at Home has introduced a new in-store subscription service, 'Easy Repeat', aimed at providing customers with a seamless and convenient way to manage their pet care essentials. This initiative extends the existing online subscription model into the retailer's 462 physical locations across the UK, reinforcing its commitment to an integrated omnichannel strategy.
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GLOPets at Home has introduced a new in-store subscription service, ‘Easy Repeat’, aimed at providing customers with a seamless and convenient way to manage their pet care essentials. This initiative extends the existing online subscription model into the retailer’s 462 physical locations across the UK, reinforcing its commitment to an integrated omnichannel strategy.
Key Features of ‘Easy Repeat’
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Convenient Subscription Setup: In-store staff can assist customers in setting up subscriptions using handheld devices, linking directly to their Pets Club loyalty accounts. This process allows for quick and efficient enrollment in the subscription service.
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Flexible Delivery Options: Customers can choose between home delivery and in-store collection for their recurring orders. Home deliveries receive a 5% discount, while in-store collections benefit from a 10% discount.Additionally, orders over £25 qualify for free delivery.
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No Minimum Commitment: The ‘Easy Repeat’ service does not require a minimum term commitment, offering customers the flexibility to modify or cancel their subscriptions as needed.
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Extensive Product Range: The subscription service covers over 5,000 products, ensuring that a wide variety of pet care items are available for regular delivery.
Enhancing Customer Experience
Kathryn Imrie, Chief Consumer Officer at Pets at Home, emphasized the significance of this launch:
“Launching Easy Repeat as an in-store as well as online service is a really exciting moment for us at Pets. Customer feedback is clear: people appreciate the service they receive from our expert colleagues and genuinely love coming into our stores. Easy Repeat demonstrates our strong customer proposition, rewarding customers for loyalty and locking in a best price guarantee.”
The integration of ‘Easy Repeat’ into physical stores aims to combine the convenience of online shopping with the personalized service offered by in-store staff. This approach allows customers to receive tailored advice and support while managing their pet care needs efficiently.
Strategic Omnichannel Development
The expansion of ‘Easy Repeat’ aligns with Pets at Home’s broader strategy to develop a world-class pet care platform that seamlessly integrates online and offline experiences. By offering consistent services across all channels, the retailer seeks to meet evolving customer expectations and enhance overall satisfaction.
This move follows Pets at Home’s recent initiatives, including the launch of a new digital platform and the adoption of advanced technologies to improve customer engagement and streamline operations. The company continues to invest in innovations that support its mission to provide comprehensive and accessible pet care solutions.
For more information about the ‘Easy Repeat’ subscription service and other offerings, visit the Pets at Home website.
Source: Pets at Home
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