From October, GALERIA customers can collect PAYBACK points on purchases both in-store and online. The partnership expands PAYBACK’s coalition network and gives GALERIA shoppers access to personalised offers and rewards, enhancing engagement and value for millions of customers across Germany.
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PaybackFrom October 1, 2025, customers will be able to collect PAYBACK points in all GALERIA department stores and online at GALERIA.de. “Points galore” is the motto for the launch. GALERIA is thus adding another strong partner company to Germany’s largest and most popular bonus program.
“Our strategy focuses on strong partnerships with tangible added value in order to continuously improve the shopping experience for our customers,” says Tilo Hellenbock, Managing Director and COO at GALERIA. “With PAYBACK, we offer even more benefits and rewards with every purchase through continuous program innovations and a wide range of services.” Christian Sailer, Managing Director and CFO of GALERIA, adds: “Together with our strong partners, we are setting new standards in brick-and-mortar retail and creating an inspiring shopping experience in the heart of German city centers.”
“Welcome to the PAYBACK family, GALERIA! 35 million PAYBACK customers and all our partners are delighted that GALERIA is now part of our multi-partner network,” said PAYBACK Managing Director Bernhard Brugger. “Now all customers once again have the great opportunity to collect and redeem additional points when doing their daily shopping in a department store.”
PAYBACK already brings together more than 700 partners under one roof, including strong brands such as Alnatura, Amazon, Aral, dm-drogerie markt, Fressnapf, and OTTO. In its anniversary year 2025, EDEKA, Netto Marken-Discount, and Sparkassen, other well-known and market-leading companies, have joined the network. This means that customers can collect points at almost every corner in Germany – whether during their daily shopping, at the gas station, or now also during a shopping trip to their GALERIA store. PAYBACK was recently named “Leading Innovator 2026.”
Source: PAYBACK
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