PAYBACK is ringing in 2026 with its “Big New Year's Points” promotion in collaboration with numerous partners, making January a highlight for savings and points. From now until February 1, 2026, more than 35 million customers can enjoy a whole month of attractive offers. Participating brands include Aral, dm-drogerie markt, EDEKA, Netto Marken-Discount, C&A, Fressnapf, GALERIA, Globus, and Amazon.
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“This first major joint campaign of the year shows what PAYBACK stands for: joint offers from many strong partner companies and as many benefits as possible for our customers who want to reward themselves with tangible added value in their everyday lives. If you don’t score points now, you’re missing out,” says Florian Wolfframm, member of the PAYBACK management team.
The principle is simple and works according to the motto “more points, more savings.” The focus is on coupons, especially 10x points coupons, which really get the points account going at the start of the year. The coupons are available through all PAYBACK channels – in the PAYBACK app, partner apps, points overview, newsletters, and on the homepages.
The campaign is being advertised with an eye-catching 10x points logo and a broad media mix including radio spots. This allows customers to earn lots of points and save money right at the start of the year.
All information and participating partners can be found at PAYBACK.com/start-of-the-year.
Source: PAYBACK
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