The F.A.Z. Institute and the IMWF (Institute for Management and Economic Research) thus honor companies "that reinvent themselves with digitization, successfully charge their brand, create competitive advantages for themselves and, in particular, offer customers real added value that would not be possible without consistent digitisation. The prize was awarded as part of the 16th German Brand Summit.
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PaybackPAYBACK has been awarded the “Digital Pioneer 2023” prize. The F.A.Z. Institute and the IMWF (Institute for Management and Economic Research) thus honor companies “that reinvent themselves with digitization, successfully charge their brand, create competitive advantages for themselves and, in particular, offer customers real added value that would not be possible without consistent digitisation. The prize was awarded as part of the 16th German Brand Summit. Prior to the event, the IMWF had surveyed the brand perception of 5,000 companies on behalf of the F.A.Z. Institute.
“We are delighted to have been awarded the title of ‘digital pioneer’; it is a special accolade for our entire PAYBACK team worldwide. In recent years, we have consistently digitized the program and mobilized it very successfully for our 31 million customers with the PAYBACK app,” says Jasmin Stemig, Director Digital Sales Platform & Innovations at PAYBACK. She accepted the award together with Bettina Sosna, Director Global Digital Product at PAYBACK.
“More than 11 million active app users in Germany confirm that our app, with its bundle of services, is highly relevant and offers real added value. After all, it not only allows users to collect points while shopping, but also to activate coupons, redeem points and make mobile payments. New functions are constantly being added to ensure that PAYBACK will remain a ‘digital pioneer’ both for users and for all our partner companies.”
