Location: Scottsdale, AZ, USA. Click inside to apply.
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GLO
P.F. Chang’s is seeking a strategic and execution-focused Loyalty & Email Marketing Manager to lead initiatives that build long-term guest relationships, boost customer lifetime value, and drive revenue through loyalty programs, targeted email marketing, and gift card programs.
Loyalty & Customer Data Strategy
- Develop and implement strategies to grow and optimize the loyalty program, increase engagement and signups.
- Lead segmentation, personalization, and acquisition efforts across email, SMS, and other communication channels.
- Collaborate with the VP of Digital to create a cohesive messaging strategy that aligns with brand standards.
- Define customer data collection and activation processes, ensuring data hygiene and accuracy.
- Partner with analytics and IT teams to enhance data infrastructure, reporting, and insights.
Loyalty Experience & Innovation
- Identify and prioritize enhancements to the loyalty program to improve retention and customer lifetime value.
- Track KPIs, analyze trends, and recommend initiatives to stay ahead of industry loyalty and CRM trends.
- Drive innovation by experimenting with new features, programs, and tactics.
Campaign Management & Optimization
- Own planning, execution, and performance analysis of email, SMS, and loyalty campaigns.
- Collaborate cross-functionally to test, learn, and optimize messaging strategies.
- Develop dashboards, reports, and insights for stakeholders to understand campaign performance and ROI.
Gift Card Program Ownership
- Manage digital and physical gift card programs from concept to execution.
- Source, negotiate, and manage third-party partnerships for broader distribution.
- Work with finance and operations teams to analyze margins, inventory, and overall performance.
- Plan and execute marketing campaigns to increase gift card sales during peak seasons and year-round.
What You’ll Bring
- 5+ years’ experience in CRM, loyalty marketing, or customer engagement.
- Proven expertise with marketing platforms (ESP, CDP, analytics tools).
- Strong analytical mindset with the ability to translate data into actionable strategies.
- Excellent project management and collaboration skills across teams.
- Knowledge of digital marketing principles, especially in the restaurant industry, is a plus.
- Experience managing gift card programs is a plus.
Working Conditions
- Preference will be given to Arizona-based candidates. This is a primarily remote role with occasional in-office presence required.
Benefits We Offer
- Comprehensive Benefits: Medical, dental, vision and 401(K) starting on the 1st of the month following the hire date.
- Paid Vacation and Sick Time: 20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
- Paid Holidays: 12 company-selected holidays plus 2 floating holidays per year.
- Competitive Pay & Performance Incentives: Annual bonuses based on Company performance.
- Professional Development: Tuition reimbursement for job related programs.
- Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang’s location.
- Exclusive Discounts: Access exclusive employee discounts.
- Supportive Community: Financial assistance through the Lucky Cat Fund during hardships for qualifying team members.
Why work for us?
Because it’s more than a job. We are passionate people doing meaningful work, motivated by our purpose: To Celebrate Life. Family. Food.
Apply Now
- Search for jobs by keyword or location.
- Gather your work history, and if applicable, prepare your resume for submission.
- Click “Apply Now” to submit your application.
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