Learn how iGaming operators can increase the odds for player loyalty, and gain valuable insights into player experiences, behavior and marketing preferences
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GLOVery interesting report by Optimove covering loyalty of gamers and elements of gamification.
In the realm of iGaming, securing player loyalty is the ultimate goal, representing the secret formula for ensuring the enduring success of iGaming operators. The Optimove 2023 Report on Player Preferences in iGaming Marketing offers crucial insights to amplify the performance of marketing initiatives, gaming loyalty programs, and more.
Grasping the Player Landscape
To effectively connect with players, it’s imperative to grasp their actions and desires. This comprehensive report, compiled from responses of 396 active online players in the United States, furnishes invaluable insights into the evolving trends and preferences among players.
Competitive Odds, User-Friendly Interfaces, and Generous Bonuses
The report underscores that player loyalty is substantially impacted by competitive odds (40%), a user-friendly interface (23%), and generous bonuses (23%). Players are in pursuit of an enticing gaming milieu that provides equitable prospects of winning and an enjoyable experience. The report offers insights and recommendations to elevate the performance of your gaming loyalty program.
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Source: Optimove
The Struggle Against Marketing Fatigue
An astonishing 86% of players reveal that they opt out of website subscriptions. Nearly a third of players (30%) deem the frequency of promotional messages from iGaming operators as overwhelming. Personalization, relevance, and preferred communication channels are pivotal in maintaining player engagement.
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Source: Optimove
The Emergence of Responsible Gambling
Responsible gambling tools are emerging as trust and loyalty enhancers, with 75% of players acknowledging their inclusion. This underscores the industry’s increasing recognition of players’ well-being.
A Closer Examination of Player Habits
The report offers captivating insights into the habits of online gamblers. For instance, 85% of respondents engage in gambling on a weekly basis, with 56% participating in daily gambling. Notably, sports betting stands out as the top choice, favored by 76% of participants.
The Potency of Data-Driven Marketing
In today’s landscape, data-driven marketing holds paramount importance. Equipped with individual player data and preferences, gaming marketers gain a roadmap for enhancing the efficacy of marketing campaigns, gaming loyalty programs, and more. Insights serve as the cornerstone for making the right marketing decisions, from conception to execution. By integrating AI into Optimove’s marketing solutions, marketing operations adapt to the dynamic whims of players, empowering them to steer their unique marketing journey while remaining relevant and personalized.
Application of the Insights
For gaming operators aspiring to thrive in a dynamic and competitive sector, this report furnishes profound insights into players’ motivations, behaviors, and pain points. These insights can be harnessed to tailor marketing strategies effectively. The future of gaming marketing hinges on data-driven, player-centric strategies. Armed with these insights, gaming operators can confidently navigate the ever-changing and competitive landscape, ensuring that players continue to return for more.
To explore the report’s findings in greater detail and enhance the effectiveness of marketing campaigns, gaming loyalty programs, and more, you can download the complete “2023 Report of Player Preferences in iGaming Marketing.”
Source: Optimove
