EUROPE & UK

Ocado (UK) becomes first UK grocer to give all its customer data to marketers to understand customer behaviour

Ocado has partnered with digital marketing company The Trade Desk to become the first UK grocer to give access to all of its customer behaviour data to marketers. Ocado's suppliers and Trade Desk’s clients will use the retailer’s audiences to target in-market shoppers and drive key marketing objectives, such as…