Newsweek presented its America's Best Loyalty Programs 2025 ranking. Top 5 scoring loyalty programs are: ROFO rewards (Royal Farms); Refreshing Rewards (Thornton); Murphy Drive Rewards (Murphy's); Healthy Rewards (Vitamin Shoppe); Universal Rewards Plus (Universal Studios).
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GLOLoyalty programs have become a key driver of customer retention, offering perks like exclusive discounts, free products, and personalized rewards. As the global loyalty market is projected to grow from $13 billion in 2024 to $41 billion by 2032, their role in shaping shopping behavior continues to expand.
To highlight the best programs, Newsweek and Statista surveyed thousands of members across 39 categories, evaluating factors like customer satisfaction, trust, support, and overall benefits. The 2025 rankings feature 275 standout programs, including Amazon’s Visa credit card, Victoria’s Secret Credit Card, 7 Brew Coffee Rewards, and Vitamin Shoppe’s Healthy Awards. Whether earning rewards on coffee runs or travel expenses, this list helps consumers maximize their loyalty benefits with the most rewarding programs available.
TOP 20 America’s Best Loyalty Programs are:
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Source: Newsweek
METHODOLOGY
The 2025 ranking of America’s Best Loyalty Programs was compiled based on the results of an independent survey of customers who are members of loyalty programs of retailers or service providers in the United States. The survey was conducted using online access panels, providing a representative sample of more than 4,000 American customers. Each survey respondent gave evaluations of several brands: in total over 19,000 evaluations were collected. The survey period ran from October to November 2024.
We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.
The survey was conducted on retailers and service providers from 39 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail, and service segments.
The awarded loyalty programs each received an above average overall score.
The final assessment and rankings were based on six evaluation criteria:
1. Ease & enjoyment: measures the value of the perks of being in the rewards program.
2. Benefit: measures whether the rewards are – in the customers perception – worth being part of the program.
3. Overall satisfaction: measures whether personal expectations were fulfilled, and whether the customer is satisfied with the experience of the loyalty program overall.
4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.
5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.
6. Recommendation: measures the likelihood of recommending the program to friends and family.
Source: Newsweek
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