LOYALTY RESEARCH, THEORY & SURVEYS

New Merkle Report Predicts Significant Growth for Retail Media Networks Despite Conservative Consumer Spending Projections

Merkle's latest survey found 91% of retail media networks are expecting to grow over the next three years, but only the ones who leverage data to improve shopper experiences will thrive. COLUMBIA, Md., Oct. 25, 2023 -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, released its annual Retail…