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Home » Articles » Private: M&S’s CEO Stuart Machin: We need to ‘rethink’ Sparks loyalty programme

EUROPE & UK
M&S’s CEO Stuart Machin: We need to ‘rethink’ Sparks loyalty programme

by GLO
written by GLO 0 comments

Despite a successful Christmas trading period, Marks & Spencer has put its Sparks loyalty programme under review. Accordign to the Retail Gazette, CEO Stuart Machin explained the retailer “needs to rethink Sparks over the short, medium and long term”. Machin said that the retailer’s festive 12 days of Sparks initiative…

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