MSC Cruises has brought back Drew Barrymore and Orlando Bloom for a new wave of “Let’s Holiday” ads. Filmed aboard MSC World America, the campaign highlights the cruise line’s blend of European style and American comfort, with food, fun, and playful banter showcasing the MSC experience at sea. (Image; MSC)
GLO27 January 2026
MSC Cruises has reunited its star pairing of Drew Barrymore and Orlando Bloom for a new chapter of the brand’s “Let’s Holiday” campaign, rolling out this weekend with fresh ads filmed at sea.
Set aboard flagship MSC World America, the latest spots lean into MSC Cruises’ signature mix of European flair and American ease. From pasta and karaoke at the only Eataly at sea to football in a British pub with Caribbean views, the duo samples the onboard experiences that define an MSC holiday—including afternoon tea in the MSC Yacht Club.
Images: MSC Cruise
Barrymore and Bloom’s easy chemistry takes center stage as they trade playful banter, debate onboard distances to gelato, and poke fun at cultural quirks on both sides of the Atlantic. Barrymore, who also serves as the ship’s Godmother, said the sailing delivered laughter, great food, and memorable moments with fellow guests, while Bloom praised the cruise line’s ability to blend European traditions with relaxed Caribbean cruising.
According to MSC Cruises USA marketing chief Suzanne Salas, the campaign builds on the strong response to last year’s launch, with Barrymore and Bloom perfectly capturing what sets the brand apart in the U.S. market. The work marks the second year of MSC Cruises’ collaboration with creative agency Highdive, which says the campaign reflects a confident, long-term partnership.
The ads debut during Wave Season, when MSC Cruises is promoting fares from $199, onboard credit offers, and Kids Sail Free deals across its U.S. and global fleet, alongside an expanded lineup of Caribbean, Alaska, and short-cruise itineraries.
Source: MSC Cruises
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