As live events and travel continue to converge, this MOVETIX and NEON Countdown partnership demonstrates how OTAs and entertainment brands can shape new cultural and commercial opportunities, and provide travellers with the best of both worlds.
AirAsia17 December 2025 – MOVETIX, the live events platform under AirAsia MOVE (MOVE) has announced a landmark partnership with Thailand’s globally recognised NEON Countdown, signalling a transformative shift in how travellers across Asia discover and experience live events.
As one of Asia’s biggest New Year’s Eve electronic music festivals, NEON Countdown draws tens of thousands of cross-border travellers each year, reflecting a growing trend where concerts, festivals, cultural moments and sporting events increasingly shape Gen-Z and millennial travel choices. Celebrating its 10th anniversary this year at Bangkok’s iconic Rajamangala National Stadium, NEON will feature elevated production,world-class visuals, and a stellar international artist lineup, setting the stage for one of the most unforgettable New Year’s eve celebrations in Asia.
With MOVETIX now hosting NEON Countdown’s exclusive VIP tickets, MOVE strengthens its role as an OTA as it stands at the intersection of travel, culture and entertainment. Rather than treating events as add-ons, MOVE integrates them as core travel motivators, mirroring modern traveller behaviour where people choose destinations based on the experiences they want to attend.
Hassan Choudhury, CEO MOVETIX commented, “Events are one of the most powerful engines of travel, and by partnering with a festival as iconic as NEON Countdown, we’re enabling travellers to find an event they love and book their entire journey around it with ease through the MOVE app. It’s not just ticketing, but connecting people to the moments that move them. We really look forward to taking this partnership to new heights in 2026.
By integrating SNAP (flight + hotel), and hotels with ticketing, MOVETIX helps drive stronger conversion, cross-border attendance and higher value per user, while offering organisers an end-to-end distribution channel that extends beyond traditional ticket sales.”
Pantakarn Pannasuriyaporn, Director of Neon Events said, “NEON has always been about creating electrifying memories that go beyond music. As we celebrate our 10th anniversary, partnering with MOVETIX allows us to welcome more fans from across Asia and offer them a complete journey, as we tap into MOVE’s highly-relevant and travel-ready audience of over 15 million monthly active users and its full travel ecosystem. This is the perfect way to elevate NEON’s next decade and usher in 2026.”
As live events and travel continue to converge, this MOVETIX and NEON Countdown partnership demonstrates how OTAs and entertainment brands can shape new cultural and commercial opportunities, and provide travellers with the best of both worlds.
For more information about MOVETIX, download the MOVE App and explore all events and activities by selecting ‘MOVETIX Events’ within the app. Event organisers who want to showcase their events are encouraged to reach out to movecampaign@airasia.com and let us work together to set a new standard for seamless event experiences.
Source: Air Asia
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