Morrisons has announced a major enhancement to its More Card loyalty program with the launch of "More Partner Points," a new feature that allows customers to earn points when shopping with over 300 leading retail brands. This digital-only expansion offers shoppers the chance to collect points on a wide range of purchases made through the Morrisons More App or website. (image: Morrisons)
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MorrisonsMorrisons has announced a major enhancement to its More Card loyalty program with the launch of “More Partner Points,” a new feature that allows customers to earn points when shopping with over 300 leading retail brands. This digital-only expansion offers shoppers the chance to collect points on a wide range of purchases made through the Morrisons More App or website.
Participating brands include high-profile names such as eBay, Just Eat, Expedia, ASOS, and Very. To earn points, customers simply log into their More account, browse the list of participating partners through the app or website, click through to the chosen brand, and complete their purchase. Points are automatically tracked and credited to the customer’s account.
Kate Lavery, Loyalty Director at Morrisons, commented, “We’re always looking for ways to make the loyalty scheme even more rewarding. More Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop—whether they’re buying clothes, gifts, or booking a holiday. It’s another step towards helping customers save more, more often.”
The initiative is part of Morrisons’ broader effort to improve customer value and drive engagement through its loyalty ecosystem. It comes as the supermarket responds to increasing demand for more flexible and rewarding loyalty experiences.
In addition to the new partnership feature, Morrisons is currently running a kitchenware promotion tied to its More Card program. Shoppers can earn one stamp for every £10 spent in-store, which can be collected and redeemed for free Pyrex kitchen items. Customers can claim small, medium, or large items with 30, 40, or 50 stamps respectively. The promotion runs until June 8, 2025, with final redemptions accepted through June 22.
The More Card program, reintroduced in 2023 after customer feedback, has steadily evolved to include personalized discounts, fuel savings, and now, broader retail partnerships. New users can sign up via the Morrisons app and begin earning rewards immediately.
With these recent updates, Morrisons aims to position the More Card as one of the most comprehensive loyalty offerings in the UK retail market, rewarding everyday purchases well beyond the supermarket aisle.
Source: Morrisons
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