At the heart of LoyaltyPlay is a customizable gaming reward hub that rewards users with a publisher's in-app currency. As users select and play games from a game catalog of top games and genres, they are rewarded with host app currency for reaching game checkpoints, completing in-game activities, and making in-app purchases.
(Image Source)
GLOSince its conception in 2016, Mistplay has grown to be the leading rewards program for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, it’s expanding its product suite to include LoyaltyPlay, a gaming reward hub that empowers mobile app publishers to monetize and retain users through deeply engaging features and mechanics.
“Our vision with LoyaltyPlay is to go beyond the conventional offerwall model and introduce a reward experience that fosters deeper loyalty with a user’s favorite apps through the power of gaming” said Tricia Han, CEO of Mistplay. “As original drivers of rewarded play, we’ve spent nearly a decade refining engagement and monetization in our own app – and now, we’re bringing that expertise to publishers across industries, with even smarter AI enhancements coming soon. We firmly believe in a future where mobile apps break down traditional industry barriers to create innovative solutions that redefine user engagement and delight.”
At the heart of LoyaltyPlay is a customizable gaming reward hub that rewards users with a publisher’s in-app currency. As users select and play games from a game catalog of top games and genres, they are rewarded with host app currency for reaching game checkpoints, completing in-game activities, and making in-app purchases. More playtime in games through LoyaltyPlay means more currency in a user’s in-app wallet, which drives them back into the host app to further engage. Through developing this engagement loop, LoyaltyPlay heightens the overall app experience for users while generating a consistent supplemental revenue stream for the publisher.
This is just the beginning. In the months ahead, Mistplay will deploy its proprietary AI engine to elevate the platform further, introducing AI-driven game recommendations and Smart LiveOps to drive further scale and performance.
LoyaltyPlay has officially launched in the U.S. and is currently available through Mistplay for iPhone. Our flagship partnership with Super.com will soon be available to users, bringing a premium selection of games from top publishers to the app’s dedicated user base.
“Super.com is excited to partner with Mistplay to bring their unique rewarded offer content to our users. We’re looking forward to leveraging Mistplay’s expertise in loyalty-driven engagement to enhance the user experience and unlock even more ways for our members to earn. We can’t wait to showcase Mistplay’s innovative approach on our platform.” – Hussein Fazal, CEO & Co-Founder, Super.com
For more information about the platform, please visit our website at business.mistplay.com.
About Mistplay
Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to discover new games to play and earn rewards. Headquartered in Montreal and launched in 2016, Mistplay has climbed the ranks as a media source for game publishers, most recently ranking #9 overall on the 2024 AppsFlyer Performance Index for Android Gaming. For more information, visit Mistplay.com.
SOURCE Mistplay
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
