Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced Everest Group designated Merkle as a Leader for a second year in a row in its Marketing Services PEAK Matrix® Assessment 2024.
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GLOThe PEAK Matrix report is a comprehensive evaluation of 34 marketing service providers to assess the current state of the competitive marketing service provider landscape. Everest Group’s report recognizes the need for marketing service providers to shift from traditional offerings to strategic enablement of innovative solutions focused on customer experience (CX).
Merkle is a global experience consultancy with over 16,000 employees worldwide, integrating data, design, technology, and strategy to power data-driven, human-centered customer experience transformation. Underpinning Merkle’s marketing capabilities is its 35+ years of leadership in data, which provides the foundation for delivering 360-degree human experience.
Everest Group also named Merkle a Major Contender in its Enterprise Immersive Experience Services PEAK Matrix Assessment 2024. The PEAK Matrix report evaluated 16 immersive service providers across the world based on design/consulting, execution, and managed services capabilities. Everest Group noted Merkle’s cross-disciplinary design approach integrates data capabilities with AI for immersive experiences and its service offering portfolio that covers all aspects of the value chain, ensuring a well-rounded and healthy array for options.
“We are honored to be recognized by Everest Group and believe the acknowledgement validates our ability to enable the experience economy through comprehensive customer experience services,” said Pete Stein, global president of Merkle.
The latest Everest Group recognition follows Merkle being named a Leader in IDC MarketScapes for Experience Build and Design Services, in addition to Everest Group designating Merkle as a Leader in the Digital Interactive Experiences (IX) Services PEAK Matrix Assessment 2023 in North America and Europe.
About Merkle
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com
SOURCE Merkle
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