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McKinsey zeroes in on ‘Zero consumers’: What they want and why it matters

McKinsey zeroes in on ‘Zero consumers’: What they want and why it matters. Read in full  Key takeaways:  Who is 'zero consumer": they’re omnichannel shoppers, they scrimp and splurge at the same time, they’re not loyal to brands, and they care about health and sustainability (even though they aren’t always…