In the 2030s, leading hotels will offer highly personalized guest experiences, eco-friendly travel choices, and appealing employment prospects. Hotel operators will adopt novel technologies, adapt to the evolving preferences of travelers, and prioritize sustainability. McKinsey's experts in the Travel, Logistics & Infrastructure Practice have envisioned potential changes to the hotel experience in this era.
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GLOThe following is taken from McKinsey video trascript: The Hotel of the Future
In the 2030s, leading hotels will offer highly personalized guest experiences, eco-friendly travel choices, and appealing employment prospects. Hotel operators will adopt novel technologies, adapt to the evolving preferences of travelers, and prioritize sustainability. McKinsey’s experts in the Travel, Logistics & Infrastructure Practice have envisioned potential changes to the hotel experience in this era.
Caroline Tufft envisions a significant transformation in hotels of the future, aiming to eliminate all inconveniences such as check-in lines and rigid check-in times.
Vik Krishnan describes a scenario where hotels will identify guests’ purposes upon arrival, assigning rooms through mobile phones without the need for front desks.
Matteo Pacca expects data customization to become more prevalent, personalizing elements like room lighting, in-room amenities, and even bathroom features.
Steve Saxon predicts that with the rise of travelers from developing markets, hotels will require mobile apps for translating various languages automatically.
Margaux Constantin emphasizes the importance of unique programming for hotels, particularly for younger generations seeking exclusive and non-replicable experiences, like specialized retreats or events.
Vik Krishnan notes the desire of younger generations for diverse and location-specific hotel experiences that reflect the local environment.
Caroline Tufft envisions further emphasis on well-being offerings, including menu evolution and innovative use of light and technology within rooms.
Matteo Pacca anticipates immersive technologies like virtual reality enabling guests to preview and experience their rooms before arrival.
Steve Saxon imagines rooms with automated furniture for versatile usage during different times of the day or night.
Sustainability emerges as a paramount concern. Hotels will need to address environmental issues in construction, food processing, and more, as guests increasingly seek eco-friendly options. Sustainability efforts can also involve room sensors for optimized energy use.
In terms of employment, hotels will need to prioritize being responsible employers, especially considering the challenging nature of many hotel jobs. Diversity in job roles and employee satisfaction will be crucial, with the potential for employees to rotate through various positions.
Ultimately, the success of future hotels will depend on their ability to offer exceptional guest experiences by attracting and retaining skilled and contented employees while staying aligned with sustainability principles.
