A significant announcement was the introduction of Maxx Intelligence, incorporating advanced artificial intelligence to enrich the travel planning experience for both travel advisors and their clients. This groundbreaking technology aims to empower Cruise Planners’ network of travel advisors by seamlessly providing enhanced content within its all-in-one proprietary CRM and booking tool, CP Maxx.
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GLOCruise Planners revealed a set of new technological tools during its annual convention, CP World, held at the Broward Convention Center on November 27th of the previous year.
A significant announcement was the introduction of Maxx Intelligence, incorporating advanced artificial intelligence to enrich the travel planning experience for both travel advisors and their clients. This groundbreaking technology aims to empower Cruise Planners’ network of travel advisors by seamlessly providing enhanced content within its all-in-one proprietary CRM and booking tool, CP Maxx.
Key features of Maxx Intelligence include:
- AI-Powered Recommendations, utilizing artificial intelligence to analyze extensive travel data and offer personalized suggestions based on each client’s preferences.
- The tool also facilitates Improved Content Generation by using AI to assist advisors in curating compelling stories effortlessly within their tools.
- Additionally, Maxx Intelligence employs Predictive Analysis to anticipate travel trends, enabling advisors to make proactive recommendations and stay ahead of market demands.
- Another notable feature is Personalization, allowing travel advisors to effortlessly create marketing and newsletter content, blog pages, enhance cruise and vacation proposals, and more.
Michelle Fee, founder and CEO of Cruise Planners, expressed enthusiasm for Maxx Intelligence, highlighting the company’s innovative spirit and determination to be at the forefront of adopting new technology for their advisor network. Fee encouraged advisors to embrace change and leverage technology for enhanced success, expressing excitement about providing this cutting-edge tool to elevate their ability to deliver exceptional service and experiences to clients.
About Cruise Planners: Cruise Planners, established in 1994, holds a prominent position as the nation’s largest home-based travel agent franchise network. With a widespread network of 2,500 franchise owners, the company offers innovative marketing programs, proprietary booking and technology tools, and professional development and training for travel agents. Cruise Planners has consistently been recognized as a leader in the industry, earning accolades such as the No.1 travel franchise by Entrepreneur magazine for 18 consecutive years and receiving the “Best-In-Category” award from Franchise Business Review for three years. The company also secured a spot in the top 20 on Travel Weekly’s 2022 Power List. For a comprehensive list of announcements from the Cruise Planners annual convention, click here.
