The newly launched Halal Travel Trends 2025 report by Mastercard and CrescentRating reveals a profound shift in the Muslim travel market, with a growing demand for culturally authentic, ethical, and sustainable experiences. Key insights show that Muslim travellers are increasingly driven by values such as environmental consciousness, immersive learning, and responsible tourism
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MastercardRedefining Muslim Travel in 2025
In a travel landscape reshaped by changing values and heightened global awareness, the Mastercard-CrescentRating Halal Travel Trends 2025 report offers critical insights into the evolving preferences of Muslim travellers. The report, supported by the Pacific Asia Travel Association (PATA), explores how Muslim travel is no longer just about destination — it’s about purpose, impact, and meaning.
With 33% of Muslim consumers becoming more socially, culturally, and environmentally conscious, there’s a significant shift away from conventional tourism toward experiences that align with deeper personal values.
Culinary and Ethical Travel Take Center Stage
According to the report, culinary experiences (29%) and sustainable, ethical travel (28%) are now among the top priorities for nearly one-third of Muslim travellers. Halal-conscious tourists are seeking local, ethical dining options and travel experiences that contribute positively to communities and the planet.
This growing demand is prompting destinations and service providers to adapt their offerings — from providing Halal-certified gastronomic adventures to designing trips that support community-led tourism and environmental conservation.
The Rise of Regenerative and Educational Tourism
The report highlights a growing preference for educational and awareness-based travel, with Muslim travellers seeking experiences that educate, inspire, and leave a lasting impact. These include heritage tours, cultural exchanges, and faith-informed adventures that foster understanding and reflection.
Notably, 72% of industry experts interviewed identified regenerative tourism — travel that restores and revitalizes communities and ecosystems — as the next frontier in responsible tourism. This indicates a major evolution beyond sustainability, towards creating net-positive travel experiences.
The RIDA Framework: A Lens for the Future
CrescentRating has applied its proprietary RIDA Framework (Responsible, Immersive, Digital, Assured) to analyse these emerging trends. This model provides a structured lens through which destinations and brands can better align with the values of the modern Muslim traveller:
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Responsible: Ethical practices, community welfare, and environmental care
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Immersive: Deep cultural engagement and educational travel
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Digital: Tech-enabled experiences and accessibility
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Assured: Trust, safety, and faith-friendly infrastructure
A Call to Action for Destinations and Brands
Fazal Bahardeen, CEO of CrescentRating and HalalTrip, emphasized the strategic importance of the insights in the report. “Understanding the emerging trends shaping the future of travel is paramount,” he said. “This report serves as a roadmap for destinations and businesses seeking to stay relevant in a values-driven, fast-evolving tourism market.”
As the global Halal travel sector continues its growth trajectory, the Halal Travel Trends 2025 report urges travel industry stakeholders to go beyond compliance and actively engage Muslim travellers with authentic, inclusive, and enriching offerings.
Looking Ahead
With a projected rise in faith-based and values-driven tourism, the Muslim travel market is poised to set new standards for purposeful travel. From ethical gastronomy to socially responsible tours, the future belongs to those who recognize that travel today is not just about where you go — but why you go.
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Source: Mastercard
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