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Home » Articles » Mashroo Unveils ‘Exclusive’ Loyalty Programme: A Seamless Earn-and-Redeem Experience for Customers

Mashroo Unveils ‘Exclusive’ Loyalty Programme: A Seamless Earn-and-Redeem Experience for Customers

by GLO
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Mashroo, India’s leading modest-wear brand, has launched the Mashroo Exclusive Loyalty Programme, rewarding customers with 50 points per ₹1,000 spent, redeemable once 10,000 points are earned (₹1,000 value). Points are valid for 12 months and can be used across all products, in-store and online. The initiative aims to foster lasting engagement and express gratitude to loyal shoppers.

GLO

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GLO

Mashroo, India’s premier modern modest-wear label, has introduced the Mashroo Exclusive Loyalty Programme, a brand-new rewards initiative designed to reinforce customer loyalty and enhance the shopping experience.

Following a straightforward “Shop → Earn → Redeem → Repeat” mantra, the programme delivers transparent and rewarding benefits with each purchase:

  • Earn rewards with every purchase—Customers are credited 50 points for every ₹1,000 spent, offering a consistent accumulation of value.

  • Simple, meaningful redemption—Once a shopper accrues 10,000 points (equivalent to ₹1,000), they can redeem them effortlessly against future purchases.

  • Broad applicability—The loyalty benefits span the full range of Mashroo’s product offerings, making the programme inclusive across categories.

  • One‑year validity—Earned points remain active for up to 12 months, after which they expire if unused.

“We launched this programme to show gratitude to our customers who have supported us from the beginning,” stated Sa’ad Patanwala, Co‑founder & CMO of Mashroo. “It’s not merely about discounts—it’s about building a community that enjoys shared rewards and mutual appreciation. We want to offer our valued customers compelling reasons to return.”

This initiative is now available across all physical Mashroo outlets and their online storefront, underscoring the brand’s commitment to delivering consistent value and fostering long-term engagement.

Why This Loyalty Programme Stands Out in the Fashion Sector

1. Uncomplicated value proposition
The programme’s mechanics are transparent: spending ₹1,000 earns 50 points, and 10,000 points equals ₹1,000. This clarity simplifies consumer decision-making and enhances trust.

2. Lifetime of loyalty built on repeat patronage
With points valid for a full year, Mashroo encourages sustained engagement and repeated shopping cycles.

3. Seamless omnichannel integration
Activation across both physical and digital channels strengthens consumer accessibility and amplifies reach.

4. Community-centric brand messaging
By framing the programme as a gesture of shared appreciation rather than a mere discount structure, Mashroo positions itself less as a retailer and more as a valued partner in customers’ lifestyle choices.

Source: Mashroo/GLO
 

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