Location: London, UK. Click inside to apply.
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Marks & SpencerAbout the job
Summary
- You will be delivering relevant, personalised, and exciting campaigns and communications that our M&S customers will grow to love. You could be managing the end to end delivery yourself – or working closely with our BU marketing teams – to deliver incremental value for the business and our members , behaviour change within the customer base, and a step change in how we reward our more valuable customers.
- You’ll be an adept campaign manager – used to collaborating across teams and maintaining a critical path. You’ll be comfortable marrying creative thinking and data to design communications – and you’ll constantly be looking to improve engagement and metrics.
- We have a flexible / hybrid approach – talk to us about part time or job share opportunities in this role, if it’s meaningful to you, it’s important to us.
- Being a part of M&S is exactly that – becoming a part and playing your part. We’re an inclusive, dynamic, exciting, and always evolving business built on core values.
Here are some of the benefits we offer that make working for M&S just that little bit more special…
- 20% Colleague discount on most things from furniture, fashion and food.
- A first-class welcome to M&S with a tailored induction and a wide range of training schemes to help with your learning and development. Having options to progress is something we’re proud of at M&S.
- Attractive annual bonus, based on company performance and personal goals.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Amazing perks and discounts via our M&S Choices website. Including GymSave – that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
- Charity Volunteer Day – A paid day away from work to support your chosen charity.
- A very generous Defined Contribution Pension Scheme and Life Assurance
- Every colleague at M&S has access to a fantastic range of wellbeing support – this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family & free access to the UnMind App as well as many other schemes
What you’ll do
Your key accountabilities will include:
- Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base
- Develop communications strategies and campaigns that deliver clear customer benefit and deliver against targets (like Monthly Active Users). Work closely with the appropriate business teams to understand their customer and commercial objectives and develop programmes of data led customer communications to support
- Own the end to end delivery of customer communications, including emails, banners, and push notifications. Work closely with teams to deliver into other channels including instore, onsite, paid and ATL.
- Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings
- Optimise all campaigns against key performance metrics, open rates, click through rates, offer redemption and opt outs. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes
Who you are
Your Skills And Experience Will Include:
- CRM experience
- Campaign Management/ Project Management experience
- Customer centric, with a good degree of commerciality
- Retail/ Loyalty experience
- Experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud) desirable
Everyone’s welcome
M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.
We’re an in-person business and have core collaboration days in our Support Centre each week. For most teams, this is 3 working days where we come together to collaborate, innovate, and serve our customers brilliantly.
We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.
If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.
