AIRLINES & ALLIANCES

Marigold UK Consumer Trends Index 2023: U.K. consumer attitudes and trends in personalisation, privacy, messaging, advertising, brand loyalty & the rising cost of living

Key Takeaways:  Email remains one of the most effective channels for driving sales, with over half of U.K. consumers (51%) purchasing a product directly as a result of an email they received in the last 12 months. Millennials, Gen X and Boomers are all at least 38% more likely to…