FINANCIAL RESULTS / TRAFFIC RESULTS/ M&A

Marigold report: How Leading Global Brands are Engaging their Consumer & Collecting Data

With dynamic, interactive digital campaigns–called Experiences– brands can collect self-reported, zero-party data directly from consumers. This data can fuel robust segmentation and hyper-personalization, so every touch with customers is relevant.An Experience leverages the “value exchange economy.” Brands offer consumers something they desire in exchange for the data they need to…