In depth overview of questions to ask yourself before launching the program, questions to the vendor, questions to the special provider.
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GLOMarigold publsihes report covering the global loyalty management market, which is estimated to be $ 8.74 Bn in 2023 and is expected to reach $13.99 Bn by 2028, growing at a compound annual growth rate (CAGR) of 10.16%. The reason companies are investing close to $10 Bn in loyalty management is, of course, that as acquisition becomes costlier and more competitive, retention pays back in multiples over time. Even in tough economic times. Especially in tough economic times.
In competitive consumer marketing verticals such as hospitality, travel, retail, and restaurants, even differentiating the core product and experience is a real challenge.
The report covers:
- Questions to ask yourself on the program
- Questions to ask the vendor
- Questions to ask special service providor
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Source: Marigold
