5
2024 Personalisation Trends Report is featuring data from Marigold's 2024 European Consumer Trends Index.
(Image Source)
Marigold2024 Personalisation Trends Report is featuring data from Marigold’s 2024 European Consumer Trends Index.
Key takeaways:
- 50% of consumers in Europe have been frustrated by receiving irrelevant content or offers from brands in the last six months (43% Gen Z, 49% Millennials, 51% Gen X, 62% Boomers)
- 80% of consumers say their favourite brand treats them like an individual.
- 78% of consumers say they’re likely to engage with personalised messages tailored to their interests.
- Omnichannel path to purchase includes:
-
- Show consumers you know them.
- Consumer expectations are situational and ever-changing.
- Think of the customer journey as a progressive conversation.
- Convenience and price are both important drivers of consumer purchases, but consumers still seek more than just generic offers.
(Image Source)
Read full report here
Source: Marigold
