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Home » Articles » Private: Marigold ft. Forrester research: B2C Marketing Predictions and Priorities for 2024

Marigold ft. Forrester research: B2C Marketing Predictions and Priorities for 2024

by GLO
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Marigold featuring Forrester published video podcast on B2C Marketing Predictions and Priorities for 2024.  Watch here full video Key takeaways:  According to Forrester Research, 57% of US B2C marketing decision-makers said they planned to increase their marketing investment in relationship/loyalty marketing in 2024. CMOs continue to double down on strategies…

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