This collaboration goes beyond travel; it’s about creating impactful journeys that connect athletes, fans, and communities across borders. From golf and football to rugby and even emerging sports like pickleball...
(Image Source)
Malaysia AirlinesMalaysia Airlines is pleased to announce a strategic collaboration with Corporate Information Travel (CIT) through the signing of a Memorandum of Understanding (MoU), aimed at elevating sports tourism across the ASEAN region under MHsports, a product tailored for sports enthusiasts.
This collaboration reflects a shared commitment to strengthening the travel ecosystem surrounding sports tourism and major sporting events. By focusing on the ASEAN region, Malaysia Airlines and CIT aim to develop integrated travel solutions that enhance regional sporting experiences and encourage cross-border travel.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG) said, “Through our collaboration with CIT via MHsports, Malaysia Airlines is making it easier for sports enthusiasts to travel across ASEAN and participate in regional events. By combining our network and service excellence with CIT’s expertise in tailored travel solutions, we aim to elevate the sports tourism experience and ensure seamless travel for fans and participants throughout the region.”
Foo Sze Zhaun, Executive Director, Corporate Information Travel said, “We are proud to collaborate with Malaysia Airlines on this meaningful initiative to strengthen the region’s sports tourism landscape. As CIT marks its 40th anniversary this year, this partnership reflects our continued commitment to innovating and evolving with the needs of today’s travellers with MHsports.
This collaboration goes beyond travel; it’s about creating impactful journeys that connect athletes, fans, and communities across borders. From golf and football to rugby and even emerging sports like pickleball, we believe regional sports events have the power to unite people and drive tourism growth across ASEAN. CIT is excited to expand our support for these events through thoughtfully curated travel solutions that make participation more accessible, rewarding, and enjoyable for all.”
Through MHsports, the collaboration will create exciting opportunities for all sports enthusiasts — whether they are professional athletes, play recreationally, or simply enjoy supporting their favourite teams. Travellers can look forward to curated travel packages that bundle flights, accommodations, and access to international sports tournaments and events. To further encourage participation in regional and international competitions, Special airfares and group rates will also be offered to encourage participation in regional and international sports competitions. In addition, joint promotions and marketing campaigns across ASEAN will help raise awareness, drive engagement, and enhance fan experiences across a wide variety of sports.
Together, Malaysia Airlines and CIT are set to make a lasting impact on sports tourism in the region. By combining their expertise and resources, both organisations aim to create seamless, engaging travel experiences that connect sports enthusiasts to regional events while promoting ASEAN as a vibrant destination for sports and tourism. This exciting initiative marks the beginning of a dynamic collaboration that promises to strengthen the sports travel ecosystem and inspire greater participation across the region.
Souce: Malaysia Airlines
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
