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Home » Articles » Malaysia Airlines Launches Global “Time For” Marketing Campaign Connecting Travellers to Over 60 Destinations

Malaysia Airlines Launches Global “Time For” Marketing Campaign Connecting Travellers to Over 60 Destinations

by GLO
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Malaysia Airlines is starting the new year with the launch of its global "Time For" signature marketing campaign, inviting travellers worldwide to embrace the joy of discovery and make 2025 a year of memorable journeys. The campaign aims to inspire travellers to discover the excitement of exploration, immerse themselves in diverse cultures, and make every journey truly memorable.

Malaysia Airlines

(Image Source)

Malaysia Airlines

(Image Source)

 

Malaysia Airlines is starting the new year with the launch of its global “Time For” signature marketing campaign, inviting travellers worldwide to embrace the joy of discovery and make 2025 a year of memorable journeys. The campaign aims to inspire travellers to discover the excitement of exploration, immerse themselves in diverse cultures, and make every journey truly memorable. As the ultimate gateway to Asia and beyond, Malaysia Airlines delivers exceptional travel experiences, enriched by its renowned Malaysian Hospitality. This campaign will also see Malaysia Airlines positioning Malaysia on the global stage with activations such as tram wraps in Melbourne, taxi and bus branding in the United Kingdom, and more. These efforts align with Visit Malaysia 2026, showcasing the country’s vibrant appeal to international audiences.

In conjunction with the launch of this “Time for” marketing campaign, Malaysia Airlines is offering an exclusive global sale with savings of up to 20% on fares to over 60 destinations. The sale is available from today until 22 January 2025. Passengers can enjoy enhanced in-flight services with personalised onboard dining with its “Chef on Call” menu, premium amenity kits as well as the recently launched MH Young Explorers Club to cater for families with young travellers. This includes dedicated priority check-in counters and family boarding privileges whilst young travellers can enjoy specially curated kids’ menus and in-flight kids’ activity pack to keep them entertained.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Our “Time For” marketing campaign is more than just a celebration of travel; it’s an invitation for the world to discover Malaysia and connect to the best of Asia and beyond. Malaysia Airlines is committed to positioning Malaysia as the ultimate gateway to this vibrant region while showcasing the warmth and diversity of our culture. With curated offerings such as our Best of Asia and Chef-on-Call menus and thoughtfully designed in-flight experiences, we’re setting a new standard for memorable journeys that truly embody Malaysian Hospitality. There’s never been a better time to travel with Malaysia Airlines.”

As part of this exciting offer, travellers can enjoy all-in return Economy Class fares starting from RM139 for domestic destinations and from RM519 for international destinations, whereas Business Class fares can be enjoyed from RM779 for domestic and RM1,549 for international destinations. This sale spans multiple regions, offering exceptional value on flights to some of the world’s most sought-after destinations. Immerse yourself in Tokyo’s breathtaking sights, Singapore’s dazzling skyline, or Kolkata’s rich cultural heritage. It’s the perfect time to embark on a memorable journey with Malaysia Airlines, where familiar horizons meet exciting new adventures.

 
 

Domestic Destinations
(from Kuala Lumpur)

All-in Return
Economy Class from

All-in Return
Business Class from

Alor Setar

RM 139

RM 779

Kuantan

RM 139

RM 779

Kuala Terengganu

RM 139

RM 779

Sandakan

RM 399

RM 1,799

Tawau

RM 399

RM 1,799

 

International Destinations
(from Kuala Lumpur)

All-in Return
Economy Class from

All-in Return
Business Class from

Ho Chi Minh

RM 779

RM 1,759

Singapore

RM 839

RM 2,299

Kolkata

RM 1,499

RM 3,509

Tokyo via Haneda*

RM 2,499

RM 6,539

Paris

RM 3,699

RM 13,149

*Fly direct from Kota Kinabalu to Tokyo via Haneda from 24 February to 27 March 2025.
Flights available every Monday and Thursday only. Terms and conditions apply.

In addition to these discounted fares, passengers can also take advantage of ancillary promotions, including up to 10% off on seat selections, the Value Bundle (which includes a standard seat and 10kg extra baggage), the Premium Bundle (which features an extra legroom seat and KLIA Terminal 1 Golden Lounge access), and the MH Traveller’s Trio package (which combines a standard seat, 10kg extra baggage, and KLIA Terminal 1 Golden Lounge access). This is the perfect opportunity to kickstart your 2025 travel plans with incredible savings and benefits, while exploring the world’s most beautiful and exciting destinations.

Meanwhile, to enhance connectivity during the upcoming Chinese New Year period, Malaysia Airlines will operate 102 additional red-eye flights between 24 January and 4 February 2025, bringing the total to 219 weekly flights to and from Sabah and Sarawak. These efforts aim to facilitate seamless travel for those reuniting with loved ones during this festive season, accompanied by the airline’s signature Malaysian Hospitality. To further support travellers, fixed all-in one-way fares starting at RM349 are available exclusively on Malaysia Airlines’ official website and mobile app, ensuring accessible and convenient travel options.

Make 2025 a year of discovery and create timeless memories with Malaysia Airlines. For more information and to book your next holiday, visit the official Malaysia Airlines website at www.malaysiaairlines.com or mobile app to get the latest information and promotions conveniently at your fingertips anytime and anywhere.

Source: Malaysia Airlines

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