Malaysia Airlines and Google have announced the expansion of their strategic commercial partnership, strengthening their shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences. (Image: Malaysia Airlines)
(Image Source)
Malaysia AirlinesMalaysia Airlines and Google have announced the expansion of their strategic commercial partnership, strengthening their shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.
Building on a successful collaboration since 2024, the renewed partnership marks a significant step forward in Malaysia Airlines’ digital transformation journey. The focus now shifts from consumer showcases to deeper integration of AI-powered marketing and end-to-end digital innovation across the airline’s ecosystem.
(Image Source)
Image: Malaysia Airlines
As part of this ongoing partnership, Malaysia Airlines and Google most recently unveiled an AI showcase at the recent MATTA Fair to bring Malaysia Airlines signature campaign “Time For” to life. The showcase featured an on-ground pilot of Veo, Google’s image-to-video generation technology.
This interactive experience allowed visitors to bring their favourite travel memories to life using Google’s state-of-the-art video generation tool — simply by uploading a photo and watching it transform into a dynamic video, ready to be shared across social platforms. The activation underscored both partners’ commitment to pushing the boundaries of personalised and immersive travel engagement.
At the core of this partnership is a mutual commitment to elevating the traveller journey. Google Gemini’s advanced AI capabilities will power next-generation personalisation across multiple customer touchpoints, aligning with Malaysia Airlines’ ambition to become the gateway to Asia and support Malaysia’s broader goals as a regional aviation and tourism hub, in line with Visit Malaysia 2026.
Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group (MAG), said, “This is about transforming how we connect with our customers — from inspiration to booking, to every interaction across the journey. By leveraging Google’s advanced technology and global expertise, we’re unlocking new opportunities, enhancing the travel experience, and reinforcing Malaysia’s appeal as a world-class tourism destination. This partnership reinforces our commitment to supporting the goals of Visit Malaysia Year 2026 (VMY2026) by positioning Malaysia as the gateway to Asia and beyond.”
The partnership is now formalised under a bold new Joint Business Plan, closely aligned with Malaysia Airlines’ commercial growth strategy and brand aspirations. Key focus areas include:
- AI-Powered Performance Marketing: Leveraging Google’s Performance Max and AI-enhanced Search tools to drive smarter, data-led marketing outcomes.
- Global Brand Building via YouTube: Launching targeted campaigns in the UK, ANZ, Japan, and key ASEAN markets to grow international brand affinity.
- Agile Innovation Culture: Embedding a ‘test and learn’ mindset to accelerate innovation across the customer journey.
- First-Party Data Activation: Unlocking deeper customer insights to drive loyalty through Enrich and premium cabin offerings.
Farhan Qureshi, Country Director, Google Malaysia, said, “Our collaboration with Malaysia Airlines showcases how technology and creativity can converge to transform travel at scale. Together, we’re pushing boundaries to deliver more relevant, intuitive, and engaging experiences for travellers worldwide.”
This expanded partnership underscores Malaysia Airlines’ commitment to digital excellence, leveraging AI to streamline operations, personalise services, and create a seamless, customer-centric travel ecosystem. It also reflects a broader ambition to lead innovation in the aviation industry while supporting national tourism growth.
Source: Malaysia Airlines
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
