Majid Al Futtaim is debuting the SHARE VIP Suite, the region’s first invitation-only retail concept offering SHARE VIP members an elevated, highly personalised shopping experience designed to be both discreet and indulgent.
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Majid Al FuttaimMajid Al Futtaim is debuting the SHARE VIP Suite, the region’s first invitation-only retail concept offering SHARE VIP members an elevated, highly personalised shopping experience designed to be both discreet and indulgent.
From September 19 to September 30, the SHARE VIP Suite will be open daily from 10:00 am to 11:00 pm at a premium location within the Mall of the Emirates. The suite comprises two intimate rooms tailored for one-on-one consultations, ensuring comfort, privacy, and exclusivity for each visit.
Access is available strictly by pre-booking, with members able to reserve their preferred date and time starting September 12. Each session is hosted by an expert guide, offering a curated, calm experience far removed from the crowds typical of regular launches.
For select VIP members, Majid Al Futtaim is also offering a bespoke at-home version of the service. Under this Home Edition, members can request the experience to be taken to their home, office or another location—where a dedicated expert will present the latest offerings in a private, hands-on setting before purchase.
This initiative comes under the new benefit called “BE THE FIRST,” reinforcing the SHARE loyalty programme’s commitment to creating exclusive, memorable luxury experiences for its VIP membership. The SHARE VIP Suite is as much about reimagining what exclusivity feels like as it is about the products themselves.
Featured Offerings & Highlights
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One of the products being showcased in privacy is the iPhone 17, giving VIP members first access in a relaxed boutique-style environment.
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The experience—whether in-suite or at home—is designed to allow members to explore, test, and decide without rush, with trained consultants providing personalised attention.
About Majid Al Futtaim & SHARE
Majid Al Futtaim, founded in 1992, is a conglomerate operating across the Middle East, Africa, and Asia. Its portfolio includes retail, malls, entertainment, leisure, hospitality, and communities. The company employs over 41,000 people, serves roughly 600 million customers annually through its physical and digital ecosystem, and holds owned assets valued at about US$19 billion.
Majid Al Futtaim owns 29 shopping malls (including Mall of the Emirates), several luxury hotels, mixed-use developments, and highly sought-after communities. It operates major retail brands, entertainment offerings (such as VOX Cinemas and Ski Dubai), and runs one of the region’s fastest-growing loyalty programmes—SHARE Rewards, powered by AI and data analytics to deliver personalised offers, rewards, and experiences.
Source: MAF
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