Luxury Group by Marriott International announces a landmark collaboration with the renowned international auction house, Sotheby’s – “Iconic Pieces. Extraordinary Experiences.”
(Image Source)
Marriott InternationalLuxury Group by Marriott International announces a landmark collaboration with the renowned international auction house, Sotheby’s – “Iconic Pieces. Extraordinary Experiences.” This first-of-its-kind collaboration will see the Luxury Group – which encompasses the unrivaled portfolio of eight hotel brands including The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels – pairing world-class hospitality with exceptional treasures from Sotheby’s auctions.
(Image Source)
Sotheby’s Luxury Sales showcases iconic collector’s items across jewelry, fashion and handbags, watches, wine & spirits, and other objects d’art, while the Luxury Group unlocks doors to incomparable destinations and travel experiences. The collaboration between the storied brands illustrates their commitment to curating once-in-a-lifetime moments that define the essence of luxury and resonate with collectors and explorers alike. It additionally underscores the natural synergy between Sotheby’s, which offers an extensive range of luxury categories, and the Luxury Group’s portfolio, which boasts diverse programming spanning an unmatched international footprint.
“There is an incredible synergy between the Luxury Group and Sotheby’s as both are underpinned by a similar passion for pioneering transformative offerings that tap into the diverse cultural passions of our clientele,” said George Hammer, Global Head of Luxury Marketing, Marriott International. “We have always believed hospitality to be an art in and of itself, challenging us to reimagine the ways we engage with our guests. By blurring the lines between tangible and intangible luxuries, “Iconic Pieces. Extraordinary Experiences.” will continue to converge the two worlds.”
(Image Source)
A Collection of Unforgettable Journeys
To launch this innovative collaboration, the Luxury Group will bring incomparable travel experiences to Sotheby’s global community of collectors as the Presenting Partner of The Luxury Sales. The Luxury Group will craft imaginative, once-in-a-lifetime itineraries inspired by the diverse categories represented at Sotheby’s Luxury Sales, including, fashion, jewelry, watches, wines, and spirits. The inaugural experiences include Whiskey Reverie: Presented by The Ritz-Carlton, blending the sophisticated luxury hospitality brand with the craftsmanship of artisanal whiskey, and Alexander McQueen Discovery: Presented by EDITION, inviting fashion aficionados to dually explore London through the lens of the pioneering luxury travel and lifestyle brand and Lee Alexander McQueen, the visionary fashion designer and couturier.
Guests will be able to bid for these experiences through Sotheby’s Sealed, an innovative online platform that combines the discretion of a private sale with the competitive excitement of an auction. Its collaboration with the Luxury Group marks the first time Sotheby’s is auctioning experiences through its Sealed program, demonstrating the mutual dedication to innovation from both brands.
The Masterclass Experience
The collaboration between the Luxury Group and Sotheby’s will offer elite access to exclusive events and offers for VIPs of both brands, including private masterclasses hosted within the most prestigious spaces and suites of the Luxury Group’s properties. The masterclasses will provide an intimate setting to experience the Luxury Group’s premier hospitality and engage with iconic auction pieces with insights from Sotheby’s specialists before they go under the hammer.
(Image Source)
The initial masterclass, Whiskey & Watches, will kick off at Ritz-Carlton New York, NoMad where guests will be introduced to some of the most valuable American whiskies on the market and a prestigious single-owner collection of timeless timepieces, within one of the most iconic suites in New York City. The Luxury Group and Sotheby’s will also collaborate on an exclusive jewelry masterclass in the Presidential Suite of the recently transformed St. Regis New York. The private masterclass will showcase select jewelry treasures on offer in Sotheby’s Important Jewels auction to members of Vogue100, a collective of fashion and beauty’s foremost female voices. Following these masterclasses, the Luxury Group will expand its partnership with Sotheby’s in December 2024, focusing on The Luxury Sales in New York City.
Inspiring Wanderlust through Stories
Capitalizing on their unparalleled global reach and shared passion for immersive storytelling, the Luxury Group and Sotheby’s will publish a content series to spotlight global artistry and reveal new perspectives on worldwide destinations. Through short-form videos, the two brands will shine a light on the remarkable artworks at the Luxury Group hotels and the rich art scenes of their locales, as well as meaningful travel recommendations in cities throughout the world. This editorial content will be available on Sothebys.com.
Eléonore Dethier, Sotheby’s Global Head of Partnerships, commented: “We are thrilled to embark on this new journey with the Luxury Group by Marriott International, uniting two iconic brands in the world of luxury. By merging Sotheby’s renowned expertise in curating extraordinary collectibles with the Luxury Group’s world-class hospitality, we are setting a new standard for luxury experiences. This collaboration not only highlights our passion for innovation, but also celebrates the intersection of luxury, culture, and hospitality, offering connoisseurs a unique opportunity to engage with Sotheby’s in an entirely new and immersive way.”
Interested buyers are encouraged to learn more about the auctions and exhibitions surrounding The Luxury Sales at www.sothebys.com/en/series/luxury-sales. To learn more about “Iconic Pieces. Extraordinary Experiences.” and to stay updated on the latest developments, please see here.
Source: Marriott
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
