USE: GLO250 for £250 GLO members’ discount. Read course details.
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GLOUSE code: GLO250 for £250 GLO members’ discount. CLICK to register HERE.
The Complete Masterclass™ is leading loyalty education course, covering the latest trends in loyalty, such as emotional connection, experiential design, gamification, use of technology for loyalty, subscription-based programs, and more
The course will be delivered by loyalty experts from The Loyalty People and Loyalty & Reward Co. The first event, in January 2024, will be delivered personally by Philip Shelper (CEO and founder Loyalty & Reward Co) and Tom Peace (MD of The Loyalty People).
Course Description:
Delivered by Phil Shelper and Tom Peace.
Participants will receive a complimentary copy of course textbook ‘Loyalty Programs: the Complete Guide’ by Philip Shelper, widely regarded by industry experts as the loyalty bible.
The eight modules will cover:
- Module 1: Introduction to loyalty programs
- Module 2: Psychology, biases and heuristics
- Module 3: Rewards, program designs and gamification
- Module 4: Member personal data Module 5: Loyalty technology and program innovation
- Module 6: Loyalty marketing and lifecycle management
- Module 7: Loyalty program commercial modelling
- Module 8: Fraud risks, and the future of loyalty Special guests from across the loyalty industry will also participate to present specialised content.
The course will cover:
- The history of loyalty programs
- Loyalty psychology and academic reviews
- 27 loyalty program design frameworks
- Data and lifecycle marketing strategies to drive personalisation
- Technology, gamification and future loyalty trends
- Commercial modelling, and security and fraud risks
All supported by over loyalty program 170 case studies from all around the world.
Who should do this course? The course is designed for anyone operating in the loyalty industry or marketing professionals seeking to deeply understand loyalty programs as a core marketing discipline.
USE code: GLO250 for £250 GLO members’ discount. CLICK to register HERE.
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Source: GLO
