LOYALTY RESEARCH, THEORY & SURVEYS

“Loyalty Juggernauts”: 27th annual Customer Loyalty Engagement Index (CLEI) by Brand Keys

Brand Keys, a New York-based global research-based consultancy, has released its 27th annual Customer Loyalty Engagement Index (CLEI) assessments, identifying the biggest "Loyalty Juggernauts" in the food and beverage industry. According to the study, brands that meet or exceed consumer expectations demonstrate the ability to transform market share and loyalty…