To commemorate National Ice Cream Month, Cold Stone Creamery is offering exclusive promotions to its loyal members through the My Cold Stone Club Rewards program.
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GLOTo commemorate National Ice Cream Month, Cold Stone Creamery is offering exclusive promotions to its loyal members through the My Cold Stone Club Rewards program. The promotions include a surprise offer, and even non-members can join and take advantage of it.
Sara Schmillen, the vice president of marketing at Kahala Brands, the parent company of Cold Stone Creamery, expressed enthusiasm for the celebrations. She mentioned that Cold Stone Creamery is known for its endless combinations of unique ice cream treats, making it fitting to treat their current My Cold Stone Club Rewards members with a sweet deal on National Ice Cream Day, which falls on July 16.
Members of My Cold Stone Club Rewards can access their accounts via the Cold Stone app, where they will find a unique and single-use code in their app inbox. They can use this code when ordering online or through the app, with the offer being valid from July 14 to July 20.
While this move may be attractive and beneficial for Cold Stone Creamery, the question arises: What about small- to medium-sized businesses (SMBs)? Can cryptic and mysterious offers generate enough interest to drive downloads and sign-ups?
While effective marketing and advertising might seem like the obvious approach, it is equally important for SMBs to consider integrating third-party solutions and leveraging their existing following and engagement to gain an advantage.
Smaller brands or those trying to enter a new market often struggle to stand out and understand consumer behavior. However, by utilizing third-party solutions such as Fetch Rewards, Ibotta, and Receipt Hog, these brands can gain valuable insights into consumer shopping habits, preferences, and trends.
These mobile applications allow users to earn rewards by scanning their shopping receipts, collecting and analyzing data from millions of consumer purchases. The benefits of leveraging these solutions include accessing a wealth of consumer data, identifying emerging consumer trends, tailoring marketing campaigns, and building customer loyalty through rewards programs.
Apps like Fetch Rewards boast high user engagement, with 35% of their user base interacting with the app daily, surpassing retail giants like Amazon, Target, Walgreens, CVS, and Kroger. Ibotta also offers a program that guarantees a threefold return on advertising spend (ROAS) for participating brands and manufacturers. The company has observed significant sales increases and reduced purchase cycles for brands, along with attracting new customers and those switching from rival brands.
The aim is to create an ongoing and engaging experience for users, encouraging them to continue using the apps and providing brands with a scalable performance marketing platform.
