This award celebrates a full-funnel marketing approach that used AI to turn data into action—delivering not just engagement, but concrete business results. Working alongside Omnicom Media Group (OMG) and using Appier’s Ad Cloud and Personalization Cloud, L’Oréal achieved impressive milestones: a 152% increase in return on ad spend (ROAS), a 400% uplift in conversion rates among hesitant shoppers, and a 48% boost in total on-site revenue.
(Image Source)
GLOAppier, a leading AI-native advertising and marketing technology firm, has partnered with global beauty leader L’Oréalto drive significant growth for its SkinCeuticals eShop, leveraging data-driven strategies and intelligent automation. The collaboration was recently recognized at the Loyalty & Engagement Awards Hong Kong 2025, winning in the category of “Best Use of Customer Insights/Data Analytics.”
This award celebrates a full-funnel marketing approach that used AI to turn data into action—delivering not just engagement, but concrete business results. Working alongside Omnicom Media Group (OMG) and using Appier’s Ad Cloud and Personalization Cloud, L’Oréal achieved impressive milestones: a 152% increase in return on ad spend (ROAS), a 400% uplift in conversion rates among hesitant shoppers, and a 48% boost in total on-site revenue.
“Appier played a pivotal role in accelerating our AI adoption across advertising and marketing,” said Maggie Hui, E-Commerce Manager for SkinCeuticals and Kérastase at L’Oréal. “From intelligent segmentation to real-time behavioral targeting, their solutions helped us turn insights into impactful customer journeys.”
(Image Source)
Image: Appier
Appier’s technology enabled L’Oréal to zero in on high-value customer segments through advanced analytics. The Ad Cloud deployed precise segmentation and behavior-based strategies, while time-limited offers helped strengthen purchase intent. In parallel, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant visitors and delivered personalized incentives that boosted coupon usage—without sacrificing margins.
The collaboration also demonstrated how data can guide smarter promotional planning. By adjusting incentives dynamically—dialing them down during high-demand events like the 618 Summer Sale and Double 11, and ramping them up during slower seasons—L’Oréal was able to sustain momentum while maintaining profitability.
“This partnership with L’Oréal showcases how AI can be translated into real ROI,” said Magic Tu, SVP of Global Sales at Appier. “We’re proud to support their digital evolution and help redefine what’s possible in beauty e-commerce.”
As artificial intelligence continues to reshape brand marketing strategies, this success story underscores the growing value of combining deep consumer insights with AI-driven personalization—unlocking scalable, sustainable growth in the digital age.
Soure: Appier
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
