L’Occitane en Provence has unveiled a series of global hospitality collaborations—from lively dining venues to boutique hotels and sustainable spa showcases—bringing its signature blend of natural luxury, wellness, and eco-conscious design to guests across Europe and the U.S.
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GLOL’Occitane en Provence Hospitality is ushering in a season of renewal with a series of new global collaborations that showcase the brand’s signature mix of natural luxury, sustainability and sensory immersion. Stretching from the glamour of Monte Carlo to the vibrancy of Miami and the cultural charm of Central Europe, these partnerships further embed the Maison’s Provençal spirit into leading hospitality and dining experiences worldwide.
Provence Meets Italian Flair at Crazy Pizza
L’Occitane has embarked on a new collaboration with Crazy Pizza, the upscale Italian dining concept known for its lively atmosphere and stylish locations in cities such as London, New York, Monte Carlo and Ibiza. Guests will now encounter L’Occitane’s Jasmin Bergamote fragrance in the restaurants’ restrooms—a refined blend of jasmine and bergamot from Haute Provence.
This sensory detail enhances Crazy Pizza’s theatrical, high-energy ambiance while reflecting the shared passion both brands have for craftsmanship, beauty and memorable guest experiences.
Championing Sustainable Luxury in Miami
At the Independent Hotel Show in Miami, L’Occitane en Provence highlighted how the hospitality sector can play a transformative role in advancing environmental responsibility.
During the event, Marina Glover, Global Spa Director, led an inspiring talk on “Redefining Sustainable Luxury,” using the brand’s French flagship property—Le Couvent des Minimes, un Hôtel & Spa L’Occitane en Provence—as a benchmark.
The spa is the world’s first to be certified as a Sustainable Well-Being Center by ECOCERT, demonstrating that eco-friendly practices and refined comfort can coexist seamlessly. Visitors also explored L’Occitane’s environmentally conscious amenities collection, designed to support hotels incorporating sustainability into their guest offering.
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Image: L’OccitaneElevating Boutique Hospitality Across Central Europe
L’Occitane en Provence is also deepening its presence in Central Europe through a collaboration with Leonardo Hotelsacross the group’s Limited Edition portfolio. These intimate, design-led properties—located in historically rich cities such as Hamburg, Berlin, Mannheim and Baden-Baden—will now offer L’Occitane’s signature amenities.
Guests can expect eco-refill dispensers and toiletries infused with Provençal botanicals, aligning with Leonardo’s focus on boutique elegance while advancing shared commitments to sustainable luxury.
A Continued Commitment to Meaningful Hospitality
For more than half a century, L’Occitane en Provence has drawn inspiration from the landscapes and traditions of Haute Provence. These new partnerships reaffirm the Maison’s dedication to creating thoughtful, immersive experiences that combine beauty, well-being and respect for the environment.
By uniting with leading hospitality and dining brands around the world, L’Occitane continues to demonstrate that sensorial storytelling and sustainability are powerful cornerstones of modern luxury.
Source: L’Occitane
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