Location: London, England, United Kingdom. Click inside to apply.
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GLO
About this opportunity
Reporting to our Group Brand Director, your key focus will be to lead the development and execution of high-profile brand partnerships and sponsorship strategies to enhance brand visibility and customer engagement for the bank.
You’ll have a crucial role in driving value by establishing brand partnerships that align with the bank’s brand positioning, business objectives, and customer insights. Leading the function to improve value through a balanced portfolio of brand partners.
This role requires a commercially astute leader with a proven track record in negotiating large scale strategic deals and leading complex collaborator relationships.
About us
If you think all banks are the same, you’d be wrong. We’re an innovative, constantly evolving business that’s crafting finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities, and grow with purpose.
Responsibilities:
- Define and deliver Lloyds’ overarching brand partnership strategy across sponsorship, commercial and data partnerships, ensuring alignment with business, brand and marketing goals
- Identify and evaluate potential brand partnerships that strengthen the bank’s market position and provide measurable return on investment and value in line with each partner category.
- Build a balanced portfolio to optimize brand exposure, customer value and financial outcomes
- Coordinate and cultivate relationships, lead all aspects of brand partnerships throughout the entire lifecycle from idea generation and negotiation to implementation and performance evaluation.
- Use data and insights to regularly evaluate the performance of individual brand partners as well as the overall portfolio, finding opportunities for optimization, realignment or growth.
- Lead complex, high value negotiations to secure multifaceted, mutually beneficial agreements with clear critical metrics
- Structure flexible, innovative agreements to address partner needs including co-branding opportunities, data sharing frameworks and revenue sharing models
- Grow, develop and manage a high performing team of category specific specialists and partnership leads
- Collaborate with cross functional teams including but not limited to Brands & Marketing, Legal, Compliance and Finance as well as BU’s and propositions
- Monitor market trends to stay ahead of competitor activities and identify innovative opportunities.
What you’ll need
- Proven track record in managing a diverse brand partnerships portfolio across sponsorship, commercial, data, media and technology – ideally within a banking or FS environment
- Strong commercial competence with expertise in negotiating high value, large scale, complex, mutually beneficial agreements
- Analytical approach with the ability to measure and articulate the value of brand partnerships, balancing short-term wins with long-term growth / value creation
- Outstanding skills in managing collaborators, customers, partners, and team members. Able to influence at all levels and build strong, strategic relationships with senior leaders across partner organizations, ensuring alignment on long-term objectives.
- Excellent leadership and team management abilities – strong track record in building and leading high performing teams
About working for us
Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.
We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We set diversity goals for senior roles early on, developed a menopause health package, and established a dedicated Working with Cancer initiative.
And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Source: Lloyds Banking Group
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