This trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves.
(Image Source)
GLOLidl is launching a new trial that allows customers to reserve select “Middle of Lidl” products through its Lidl Plus app before they arrive in stores. Starting April 7, shoppers will be able to secure spotlight items up to two weeks ahead of their official release and choose their preferred store for collection.
Jassine Ouali, Lidl GB’s chief customer officer, said the retailer is “always exploring bold new ways to enhance our customers’ shopping experience” and is excited to see how shoppers respond to the new service. “We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves,” Ouali added.
The move is part of Lidl’s ongoing focus on expanding its loyalty offering. In March, the supermarket updated its app permissions to allow customer data sharing with Google and Meta, aiming to deliver more personalised advertising.
Source: Lidl
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