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Levi’s Puts Its Faith in D2C Strategy With Loyal Shopper Support

While many brands are finding success through retailer partnerships, Levi’s holds a distinctive perspective. Instead, the company is prioritizing its direct-to-consumer (D2C) strategy. According to Michelle Gass, president of Levi Strauss & Co., this approach has resulted in significant growth, with D2C revenue more than doubling over the past decade.…