LendingPoint has integrated a personal financial management feature into its AI-powered CreditTech platform. This newly introduced tool, accessible for free through their mobile app, empowers customers to establish financial objectives, evaluate spending patterns, receive customized real-time financial insights, and benchmark their financial behaviors against peers.
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GLOLendingPoint has integrated a personal financial management feature into its AI-powered CreditTech platform, the company said in a Monday (Aug. 14) press release. This newly introduced tool, accessible for free through their mobile app, empowers customers to establish financial objectives, evaluate spending patterns, receive customized real-time financial insights, and benchmark their financial behaviors against peers.
LendingPoint’s CEO, Tom Burnside, emphasized their objective of creating a comprehensive financial ecosystem that caters to customers’ various financial needs. “Our goal is to create a new financial ecosystem where customers can access the resources they need for every step in their financial journey. Our personal financial health and management tool supports this mission with an engaging and easy-to-use financial management platform to help our customers understand, set and achieve financial goals and milestones,” Burnside explained.
The tool targets borrowers, small businesses, and merchant partners. “The introduction of this tool follows the launch of free credit score tracking and monitoring for LendingPoint customers within their mobile app in 2021,” LendingPoint said in the release. “Further enhancements to the app are planned in the near future.”
Considering that only 4% of Americans possess solid financial literacy, there’s a clear demand for financial literacy tools. Moreover, financial institutions have an opportunity to build lasting loyalty among tech-savvy customers by providing budgeting assistance and financial guidance.
Source: PYMNTS
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