The British magazine Onboard Hospitality recognized LATAM for three innovative customer experience projects: “Catering Innovation of the Year,” “Best Onboard Sustainability,” and “Best Onboard Entertainment.” Additionally, for the fifth year, PAX International Magazine awarded the airline with “Outstanding Food Service by a Carrier for South America 2024.”
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LATAM AirlinesThis week, the LATAM group was recognized by two major international industry entities for its onboard service and passenger travel experience.
At the 2024 Onboard Hospitality Awards, the airline was awarded “Best Onboard Sustainability” for the second consecutive year, this time for implementing the “Recycle Your Trip” program in the domestic Brazilian market. Additionally, they received a “Highly Commended” mention for the categories of “Best Onboard Entertainment” and “Catering Innovation of the Year.” Meanwhile, at the Pax International Awards, they won the Outstanding Food Service by a Carrier for South America 2024 award for the fifth year.
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Image: LATAM Airlines
“These awards are an important recognition of our team for everything they do for our customers and for the work we are doing at LATAM with our ongoing commitment to improving the experience. We also express our sincere gratitude to our customers for their trust and preference,” says Paulo Miranda, Vice President of Customers at LATAM Airlines Group.
The awards from the British magazine Onboard Hospitality were granted primarily for three initiatives: the airline’s implementation of the “Recycle Your Trip” program in the domestic Brazilian market; the “Flavors that Transport” program, which aims to highlight local food and pride from South American chefs; and the technologies implemented to enhance the passenger travel experience, including an extensive network of exclusive content with over 180 movies, 580 TV show episodes, 150 music albums, and diverse programming from HBO Max, Paramount+, and Disney+, the largest in South America.
On the other hand, the “Outstanding Food Service by a Carrier for South America 2024” award from PAX International Magazine was given for the “Flavors that Transport” program, in which the wine list in premium cabins, selected by Latin America’s only Master Sommelier, Héctor Vergara, played a significant role, as well as the inclusion of products from local brands on domestic flights.
Source: LATAM
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