This move marks a major milestone in merging the worlds of gaming and Web3, setting the stage for seamless cryptocurrency payments in mainstream gaming.
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GLOOn August 28, 2025, KuCoin Pay—the crypto payment arm of global cryptocurrency exchange KuCoin—announced a strategic partnership with 2Game Digital, the gaming e-commerce and esports subsidiary of GCL Global Holdings (NASDAQ: GCL). This move marks a major milestone in merging the worlds of gaming and Web3, setting the stage for seamless cryptocurrency payments in mainstream gaming.
What This Partnership Delivers:
Seamless Crypto Payments
Through this partnership, 2Game.com will become the first official digital gaming and e-commerce platform to accept cryptocurrency payments via KuCoin Pay. Gamers will now be able to purchase games, peripherals, and hardware securely and instantly using their crypto wallets. This integration benefits not only 2Game’s existing customer base but also KuCoin’s 41 million users worldwide.
Promotional Incentives & Token Pre-access
To celebrate the launch, users who pay via KuCoin Pay between August 29, 2025 and November 28, 2026 will enjoy:
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20% instant discount on eligible purchases—automatically applied at checkout.
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Discounts on new releases.
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Bi-weekly exclusive offers, including bundles and limited-time drops.
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Early whitelisting for the upcoming 2Game Token ICO, granting a head start on participation.
Broader Web3 Strategy
This initiative is part of 2Game Digital’s broader Web3 integration plan, centered on the creation of the 2Game Token—a blockchain utility token designed to power loyalty programs, competitive gaming features, and token-gated rewards across its platforms.
Strategic Significance:
For 2Game Digital
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First-mover advantage: By accepting crypto payments, 2Game positions itself ahead of competitors in the emerging Web3 gaming space.
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Access to crypto-native users: Tapping into KuCoin’s vast user base provides a powerful new growth channel.
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New revenue models: The 2Game Token paves the way for monetization through loyalty mechanisms, tokenized rewards, and ICO participation.
For KuCoin Pay
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Expanded utility: Partnering with 2Game deepens its role in mainstream consumer payments.
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Ecosystem growth: It reinforces KuCoin’s positioning as a crypto-enabled payments platform.
Industry Implications
This collaboration underscores the accelerating trend of Web3 adoption within the gaming industry. Market research projects the Web3 gaming market could grow from USD 37.55 billion in 2025 to USD 182.98 billion by 2034. Gaming platforms that embed utility tokens and frictionless payment systems may capture outsized market share in a rapidly evolving landscape.
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Sebastian Toke, Group CEO of GCL:
“We’re proud to be the first in our industry to offer this groundbreaking crypto payment solution… This is more than just a payment method; it’s a major step forward in redefining digital commerce.”
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Kumiko Ho, Head of Payment Business at KuCoin:
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life… enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”
The partnership between KuCoin Pay and 2Game Digital is more than a promotional campaign—it’s the beginning of a Web3 revolution in gaming commerce. By enabling crypto payments and launching a utility token, this collaboration demonstrates a bold vision for the future of gaming: one that’s borderless, tokenized, and optimized for crypto-native consumers. As the market transitions toward decentralized and tokenized operations, initiatives like this could redefine how players interact, purchase, and engage with gaming ecosystems.
Source: KuCoin / GLO
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