LOYALTY LEADERS OPINIONS

Krispy Kreme strategically investing in digital platforms to expand its reach among Generation Z

Krispy Kreme is strategically investing in digital platforms to expand its reach among Generation Z, a demographic that heavily relies on online channels for food ordering decisions. The global sweet treats brand, boasting 2,100 shops and over 13,000 access points worldwide, revealed in its Q3 2023 earnings report that eCommerce…