AIRLINES & ALLIANCES

KPMG’s Customer Experience Excellence report: leaders are Emirates, ADCB, Etihad Airlines, and IKEA

KPMG’s annual Customer Experience Excellence (CEE) report has found that UAE brands are increasingly adopting AI and digital technologies to drive customer satisfaction, with Emirates retaining its leadership position for the third consecutive year, followed by ADCB, Etihad Airlines, and IKEA. The study, which spanned 104 brands across the UAE,…