EUROPE & UK

Kesko (Finland) has created a distinctive approach in Finland by merging a customer loyalty program with share ownership.

The loyalty program called K-Plussa is the most comprehensive in Finland and has 3.3 million active members.

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GLO

The loyalty program called K-Plussa is the most comprehensive in Finland and has 3.3 million active members. Kesko has introduced a unique way of combining customer loyalty and share ownership in Finland by launching the Shareholder’s K-Plussa program. With this new initiative, Kesko is offering its Plussa program members who are also shareholders of the company access to ‘Best Customer’ benefits. K-Plussa is the largest customer loyalty program in Finland, with 3.3 million active customers. The Shareholder’s K-Plussa program is aimed at Finnish Plussa loyalty customers who own at least 100 shares in Kesko and have annual personal purchases from K Group stores totaling at least 3,000 euros. The program also extends benefits to the household members of Shareholder’s K-Plussa members. Kesko has seen a surge in the number of Finnish retail investors owning shares in the company in recent years, and it believes that the Shareholder’s K-Plussa program will encourage them to concentrate their purchases and enjoy great benefits in their stores.