As of January 1, 2024, Kempinski The Boulevard Dubai and Kempinski Central Avenue Dubai, formerly known as Address Boulevard and Address Dubai Mall, now proudly bear the Kempinski flag. This strategic move significantly increases Kempinski's footprint in Dubai, a top-performing destination for the luxury hotel group in 2023.

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GLOKempinski Hotels has expanded its presence in Dubai by partnering with Abu Dhabi National Hotels to rebrand two iconic properties. As of January 1, 2024, Kempinski The Boulevard Dubai and Kempinski Central Avenue Dubai, formerly known as Address Boulevard and Address Dubai Mall, now proudly bear the Kempinski flag. This strategic move significantly increases Kempinski’s footprint in Dubai, a top-performing destination for the luxury hotel group in 2023.
René Nijhof, Chairman of the Board of Directors at Kempinski S.A., sees this development as a crucial milestone, solidifying Kempinski’s position as a leading luxury hotel brand in the Middle East. Having established a presence in the United Arab Emirates in the late 1990s, Kempinski is renowned for its unparalleled quality and service. Following a record-breaking performance in the previous year, Nijhof expresses the brand’s commitment to continued growth across the region in 2024 and beyond.
Standing at 72 storeys, Kempinski The Boulevard Dubai is a luxurious beacon in Downtown Dubai, boasting 198 well-appointed rooms and suites, as well as elegant residences. The hotel features contemporary décor with neutral tones, fine furnishings, original artworks, and technological innovations. Its dining options, including The Living Room, The Kitchen, The Collection Room, and The Dining Room, offer modern brasserie-style cuisine in a sophisticated environment. The 760-sq-m spa provides a sanctuary of relaxation, complemented by three swimming pools and a kids’ club.
Adjacent to The Dubai Mall, Kempinski Hotel Central Avenue Dubai offers 245 luxurious rooms and suites. Connected to a world-class shopping destination, the hotel embraces understated elegance with muted tones, ambient lighting, and touchpad technology controls. Private balconies provide stunning views of Downtown Dubai, Burj Khalifa, or the city skyline. The hotel features innovative dining venues, and its award-winning spa offers a range of signature rituals and treatments.
René Nijhof emphasizes the blend of modern Arabian luxury and timeless European elegance in these landmark hotels. With a presence in the Middle East for over 26 years, Kempinski remains a dynamic force in the region, marked by these new additions and a robust pipeline. Khalid Anib, CEO of Abu Dhabi National Hotels, expresses delight in partnering with Kempinski, a symbol of European hospitality excellence, to usher these two prestigious Dubai properties into the next era. Alongside these additions, Dubai is also home to Kempinski Hotel Mall of the Emirates and Kempinski Hotel & Residences Palm Jumeirah, with Kempinski Residences The Creek Dubai set to open in 2025 as the region’s first standalone Kempinski private residences.
