Just Eat has launched an AI-powered voice assistant for UK customers, allowing users to order food and everyday essentials through natural conversation. Available within the app, the tool helps customers decide what to order faster by making personalised recommendations, aiming to reduce choice overload and make ordering simpler and more accessible. (Image: Just Eat)
30 January 2026
Just Eat Takeaway.com has launched a first-of-its-kind AI-powered voice assistant for customers in the UK, marking a major step in how people interact with its food delivery platform. The feature is now available on iOS and Android devices, enabling users to place orders through natural conversation rather than scrolling through traditional menus.
Making Ordering Easier—and Faster
The new voice assistant is designed to simplify the ordering process by letting users speak naturally about what they want to eat or buy. Whether a customer knows exactly what they want (“a Greggs sausage roll”) or is unsure (“something warm and comforting”), the assistant interprets their request and offers tailored recommendations from Just Eat’s network of partner restaurants and retailers.
By bypassing complex menus and enabling conversational interaction, Just Eat says the tool reduces “choice overload”—the decision fatigue many people experience when confronted with thousands of options on delivery apps.
More Than Just Food
Though rooted in food delivery, the voice assistant expands its reach beyond restaurant meals. It can also suggest retail products, including groceries, pharmacy and beauty items available through Just Eat’s ecosystem, helping users place a wide range of orders with ease.
The technology supports dozens of languages and offers customizable accents, reflecting an effort to make the feature accessible to as many users as possible while recognising diverse speech patterns.
How It Works
Users can activate the assistant directly within the Just Eat app by tapping the designated voice icon. The system uses conversational AI to understand intent, even from loosely phrased or informal prompts, and delivers recommendations that match dietary preferences, moods, or specific cravings. Trials of the tool reportedly showed higher conversion rates among users who interacted with the AI compared with traditional menu navigation.
Company Perspective and Accessibility
Just Eat’s Chief Technology Officer, Mert Öztekin, described the assistant as a major innovation, saying it makes the service “more intuitive and accessible” for millions of customers. The firm frames the technology as part of its ongoing strategy to improve user experience and leverage AI to solve everyday problems.
The conversational design also aims to improve accessibility for people with mobility challenges or visual impairments by providing an alternative to purely touch-based app navigation.
UK First, Global Expansion Next
The UK is the first market to receive the AI voice assistant, with plans to roll it out to other countries throughout 2026. While Just Eat has not specified exact international timelines, the launch in its home market is positioned as a testbed for broader adoption.
The introduction of a conversational assistant reflects broader trends in consumer tech, where voice interaction and AI are increasingly used to personalise services and reduce friction. In a crowded delivery landscape, features like this could help Just Eat differentiate itself and deepen engagement by making ordering feel more intuitive, human and efficient.
Source: Just Eat
